One of the most important keys for success in retail is controlling inventories. Through shop management content service Weathernews is able to communicate to the retailer not only short-range weather forecasts, but also long-range weather forecasts which are then compared against past sales performance to give the retailer greater lead time in order those items which have a greater potential to sell.

While weather patterns are part of a global flow, its impact varies from not only region to region, but from location to location. Depending on terrain etc, two retail outlets only 5km apart can experience very different. Additionally, to what extent the weather affects buying power varies significantly by each item and the consumer. By combining accurate weather forecasting for each store location and then adding historical consumer tendencies for that location Weathernews is able to give the retailer a greater understanding of the potential market at a very micro level.

From the very first days of supporting retailers via the phone, Weathernews has invested continually in creating new additions to our shop management content service. The benefit of this content service to not only the retail industry but also wholesalers and associated industries is enormous. The flow on affect from shop management service can help in planning stock location, human resources, marketing etc.